Cusmai

Cusmai1925 is a brand with a strong tradition in food e-commerce that has adopted advanced digital strategies to expand internationally and improve conversions and performance.

Optimizing an existing website by creating a multilingual and multicurrency catalog, integrating marketing activities (Google Search Products, product feeds), managing abandoned carts, and adapting the user experience to different markets.

We carried out a technical and functional audit of the website, implemented product feeds for Google Search, activated abandoned cart recovery workflows, configured multilingual/multicurrency features, and optimized the SEO structure, thus improving international visibility and conversion rates.