Laura Pausini
Client
Laura Pausini needs no lengthy introduction: one of the most beloved and internationally renowned Italian artists, winner of major international awards and a leading figure on the global music scene, with a cross-generational fanbase that spans multiple audiences.
Challenge
To create exclusive merchandise that reflects the artist’s personality and style, offering fans original, high-quality products connected to her tours and the most iconic moments of her career.
Solution
We developed dedicated collections and curated the official e-commerce website for merchandising sales, integrated within the ABOAMA project, ensuring a simple, secure, and engaging digital experience.
