Edenred
Client
Edenred Italia is the Italian branch of Edenred, an international group and global leader in services dedicated to the world of work, including the well-known meal vouchers and welfare vouchers. The company is a reference point for millions of workers and thousands of companies, thanks to an integrated offering that promotes people’s well-being and the digitalization of corporate benefits.
Our contribution focused on meal vouchers and welfare vouchers, two fundamental assets for Edenred and widely used in the Italian workplace landscape. Working with a partner of this level allowed us to deploy high-value technological solutions with a tangible impact on people’s daily lives and on the commercial strategy of e-commerce businesses.
Challenge
Until recently, Edenred meal and welfare vouchers could only be used in physical stores, limiting their potential in digital channels. The challenge was therefore to make these tools fully operational online, unlocking a new purchasing experience for both end users and merchants. Considering that around 20% of vouchers issued each year remain unused, it was crucial to find a way to integrate them effectively into e-commerce, generating new commercial opportunities.
Our mission was to design a robust technological solution, easy to use and aligned with Edenred’s security and compatibility standards.
Solution
We developed a dedicated plugin for the main e-commerce CMS platforms, specifically WooCommerce and Shopify, allowing users to use Edenred meal and welfare vouchers directly online. Our solution is turnkey: we not only provide the technical module, but we also handle the entire integration with Edenred systems, including post-release support and technical assistance.
Thanks to this approach, merchants can access an additional payment method with minimal effort and maximum return, while users can finally make full use of their vouchers for online purchases. A practical, scalable, and innovative solution that enhances the value of issued vouchers and creates new synergies between the physical and digital worlds.
