Ammore
Client
Ammore.online is an Italian artisanal brand that produces traditional sweets and leavened products. Production is carried out by a partner laboratory in the province of Avellino, with special attention to the quality of raw ingredients, eco-sustainable packaging, and the flat, widespread distribution of products for seasonal occasions such as Christmas and Easter, as well as for everyday breaks and conviviality.
Challenge
The goal was to create an e-commerce platform capable of selling throughout Europe, while preserving the brand’s authentic, traditional, and local identity that defines Ammore.online. It was essential to avoid positioning the brand in an industrial direction, while ensuring scalability and accessibility. The challenge was to find the balance between artisanal tradition and digital innovation, highlighting the heritage of sourdough and slow rising through a non-conventional marketing strategy and targeted narrative collaborations capable of engaging a broader audience without betraying its local character.
Solution
We developed a multilingual WordPress site with automatic VAT rate management and fiscal rules for each target country, fully integrated with the company’s ERP. The structure allows products to be added or edited with extreme ease, aligned with the client’s philosophy of direct management. We paid close attention to SEO and included engagement tools such as abandoned-cart recovery and simple gamification mechanics to boost interaction. The result is an efficient e-commerce platform, faithful to the brand’s identity and fully functional across Europe.
