ItalHellas Distribution
Client
Italhellas Distribution specialises in the import and distribution of food products between Italy and Greece. It selects quality producers, such as Stohos Foods for prepared meats and Achaiki Pita for pita bread, and brings them to markets and professional foodservice kitchens. With the arrival of major new clients, volumes are growing fast and the company needed an online presence in step with its growth.
Challenge
The existing website no longer reflected the company’s work. Italhellas wanted to be seen for what it really is: a skilled commercial partner in the food world, not a shipping company. The main goals:
– Premium B2B positioning, modern, clean and free of clichés, highlighting sourcing, producer selection, business relationships and client development;
– Organising the offer into three clear areas: Import & Distribution, Export (still at an early stage) and Foodservice Solutions;
– An agile product catalogue, designed for a professional audience rather than a generic e-commerce store;
– Autonomy in content management, with a structure ready to grow alongside the business.
Solution
A strategic home page: a hero section that immediately conveys the B2B identity and the producer → market → foodservice journey, followed by a checkerboard layout presenting the three pillars with concise copy and alternating images.
We steered the visuals towards products, producers, processing and professional kitchens, blending the two culinary traditions, to convey the idea of “moving business and products between Italy and Greece”.
We chose WordPress and Elementor with SEO optimisation, performance and responsive design.
The architecture is prepared for future developments, such as a restricted area with price lists for verified users, API integration with the management system and a multivendor platform for suppliers.
