Brand Identity & Logo Design
Brand identity and corporate logo design: iconic visual identities, consistent with your business goals.
The problem
A weak or inconsistent visual identity makes your brand hard to recognise and remember: outdated logos, colours used inconsistently across channels and marketing materials that seem to belong to completely different companies all project an unprofessional image, even when the product or service you offer is high quality. In a crowded market, that comes to pass and first impressions count: customers judge a company's reliability also by the appearance of its brand, before they even get to know the offer. Many companies face this problem with improvised solutions, a logo designed in-house or commissioned without a real positioning strategy behind it, which fails to be impressive or long-lasting and has to be redone at every turn. A solid corporate logo design instead starts from a deep enquiry on values, positioning and target audience, not just by graphic hair alone.
How we work
Scopriamo
Progettiamo
Costruiamo
Book a call
We analyse competitors
Request material
We talk to your customers
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01
We get to know your brand
We explore the company values, the positioning against competitors and the target audience, through interviews and analysis of the market in which you operate, so we understand what your brand needs to communicate before we start drawing any visual element.
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02
We design the identity
We develop the logo, the colour palette, the typography and the usage guidelines, exploring different creative directions and refining them together with you until we achieve a coherent, recognisable identity that adapts to all the formats and channels where it will be used.
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03
We put it into practice
We apply the new identity to promotional materials, packaging and digital channels, making sure it stays coherent and legible on every medium, from the business card to the website, so the brand is recognisable everywhere it is encountered.
What's included
- Logo in all the necessary variants (positive, negative, icon)
- Colour palette and coordinated typography system
- Brand usage guidelines (brand guidelines)
- Coordinated promotional materials: business cards, letterhead, presentations
- Application of the identity to packaging or printed materials, where planned
- Editable source files in all the formats you need
Some projects we've built
We entrusted Studio Mate with the graphic restyling of our logo and the atelier's digital presence. They showed impeccable professionalism and discretion, supporting us with great expertise and helping us define a solid, professional brand image that brought us a concrete increase in visits and enquiries.
Rating: ⭐⭐⭐⭐⭐ 5.0/5.0 (Verified Clutch Review)
Frequently asked questions
What does a brand identity project include? +
It includes the logo, the colour palette, the typography, the usage guidelines and the main applications of the brand on digital and printed materials, so that the company always appears with a coherent identity in every channel where it presents itself.
Do you start from scratch or restyle an existing logo? +
Both: we work on brand new visual identities as well as on restyling existing logos that want to renew themselves while keeping a link with their own history and the recognition acquired over time.
What do I receive at the end of the project? +
The logo files in all the necessary formats (vector and raster), the brand usage guidelines and the editable source files, so you have total freedom in the use of your visual identity in the future.
How long does a corporate logo design take? +
A complete brand identity project generally takes 3 to 6 weeks, between the analysis phase, the creative exploration, the revisions and the delivery of the final materials.
How do I understand if my brand needs a restyle? +
If the current logo is no longer coherent with the company positioning, if it is used inconsistently across the various channels, or if it simply no longer represents what you stand for, now is the time to consider refreshing the brand identity.
Let's talk about your project
The first call is always free.