Le Fate Milano
Client
Le Fate Milano is a bridal and ceremony gown atelier with locations in Milan and Verona, a meeting point between tailoring mastery and contemporary vision. Our journey together began in 2019 with the development of the complete rebranding and the new visual identity. After taking care of ongoing web content management and a first graphic update in 2021 for international markets, the collaboration culminated in 2026 with the total overhaul of the digital platform to support the brand’s expansion.
Challenge
The atelier’s constant growth quickly pushed the original setup of the site to its limit, structured as a sequence of static photo galleries. Every new gown required manually duplicating existing pages, a process that over time generated significant technical debt made up of fragmented pages, redundant content and compromised search engine visibility. An SEO audit carried out in 2026 confirmed these issues, highlighting the need to move from simple corrective fixes to a complete rebuild of the infrastructure.
Solution
The new platform was rethought from the ground up by building a dynamic and modular architecture. We replaced the old galleries with a system built around Custom Post Types and tailor-made taxonomies for collections and styles, allowing the entire catalog to be updated through intuitive entry forms that always preserve layout stability. The frontend interface combines a luxurious, essential aesthetic with ergonomic solutions designed for the bridal sector, including uniform photo framing in a 1:1 square format, collapsible text areas that showcase the tailoring story without hindering visual scanning, and a pop-up sticky contact point for quickly booking an appointment at the atelier. On the SEO engineering side, we separated keyword-rich URLs from navigation labels through custom fields dedicated to the menu, eliminating the risk of over-optimization. A database cleanup, a rigorous plan of 301 redirects to protect existing authority, and impeccable bilingual management gave the brand a solid, elegant digital presence, ready to support future collections.
